Barc India
Transparent. Accurate. Inclusive TV audience measurement system
During my tenure at 3Minds Digital, I was part of the team responsible for designing a comprehensive TRP tracking dashboard for TV channels.
In addition to UI Interaction, I was deeply involved in the visual design process. I worked closely with the UX team to develop design systems and create high-fidelity components that were integral to the dashboard's functionality and user experience.
The TRP tracking dashboard was designed to provide real-time insights into audience engagement, making it a crucial tool for broadcasters and advertisers. Given the competitive nature of the television industry, our focus was on maximizing screen real estate and ensuring that critical data was easily accessible.
One of the highlights of this project was seeing the successful implementation of the dashboard across major networks, where it significantly improved decision-making processes by providing clear, actionable data in a visually compelling format.
